Basic Elements of Building A Professional Website for a Small Business

A professional website which is made to provide general information to the visitors (customers) needs some basic elements. Before entering into the process, don’t you want to know the aspects website building? Well, a professional website is beneficial for micro, small, and medium in multiple ways. If you are willing to learn the techniques of website building, you are supposed to know few things about the same. Your website will give your customers the assurance of your business ethics and market stability.

What are the benefits of website building?

Known as a reliable way to build an email list, a professional website is a great and less-expensive way to allow people to know about your products and services. It is also instrumental in telling people, known or unknown, the details of your technical team members. The benefits of website building include a long list. Well, the website building is actually a great weapon of social media marketing. By turning the visitors into esteemed customers, it upgrades the number of customers. Maybe this is the reason the web platform is regarded as a productive selling tool.

Why do you want to make a professional website?

You must be initiated by a reason or a set of reasons for which you want to build a professional website. We are asking this question because the determination of primary purpose is the first thing you need to do for introducing an official website. A user should easily be able to get your point by the home page, about us page, products/services page, and the other pages. In this agenda, your job is to enable your customers to get complete information about your small business domain. Make sure; you website will not help you in getting the payments.

What is your domain name?

After you have defined the goal of your web existence, you will have to define your domain name. It must be an easy-to-remember name. If you use a critical domain name, your customer may face challenges in remembering and accessing it. However, the addition if suffix (such,.in,.net is suggested to you at the end of selected domain name. You are also suggested to check copyrights to make sure you are not infringing on anyone else’s protected domain name for your small business. Nevertheless, you can get it from Squarespace, GoDaddy, Wix or Choosing a web host is the next thing you are recommended to do; it will complete your domain purchase.

What are the pages of your website?

A website with a static homepage is out of trend now. In order to create a good web existence, you are supposed to make multiple pages which are dedicated to different aspects of your business. While defining the number and elements of your website pages, you should keep the primary goal in your mind. Hence, it will bring a clear result for you. It will make your job easier. The Home page should be followed by the About Us page and the Our Products (or Our Services) page should follow the About Us page. Do not forget a Contact Us page at the end of the small business website you are going to make. It should include your reception number, company email address, and physical location of your organization.

Direct Marketing – Brand Identity Guru Tips

If your company doesn’t have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From database creation and maintenance to data analysis and creative program execution, a direct marketing company can take any existing direct marketing program, or a lack of one, and develop a highly efficient direct sales machine for your company.A good direct marketing company employs experts in each aspect of direct marketing who have proven time and time again they have what it takes to create a successful direct mail campaign and turn your existing unorganized data into a powerful computer-readable customer database.The goal of any successful direct marketing program is ultimately a positive effect on your bottom line. Good direct marketing programs are proven performers that will give you an edge over your competition. The direct marketing expertise and capabilities that a good direct marketing company offers will turn your direct marketing expenditures into successful investments.

Look for a company that has years of target market research experience ready to work for you. They will uncover who your best customers are and develop a direct marketing campaign that will get them to respond.They should know how to impact behavior, get results and form the basis for long-term relationships with your customers and prospects.Direct marketing abilities should include:- Direct response advertising- Customer relation’s management- Data management services and data analysis- Media planning, media buying and complete direct marketing campaign managementSeven HUGE Tips to Direct Marketing that gets resultsSuccessful direct marketing takes planning and strategic thought…1. Know your goal: What do you want your direct marketing to accomplish? What kind of impression do you wish to leave? Do you wish to inform your prospects about your product or just make them aware? Recently, Brand Identity Guru was asked by a client to expand its direct marketing efforts, so we created a direct marketing piece to showcase our client’s most attractive points. That direct marketing piece now accounts for 30 percent of the client’s new business.2. Research: Don’t just have a list. Learn something about your customers so you can speak to them better. Discover their hot buttons, so you can push them.3. Plan properly: The best direct marketing campaigns work along with PR, traditional advertising, brand strategy and efforts by your sales force. Ultimately, each piece is part of a larger total company campaign and should work together.4. Be relevant: Direct marketing efforts should offer something your clients might want to buy.

5. Be conscious of details: Find the name of your primary contacts, and make sure you spell them right in the items you send to them. Even the best direct marketing piece is useless in the trash.6. Be consistent: Use a series of pieces that speak to your customer’s needs. Don’t know what they are? Ask. Usually, December is not a good time because mailboxes are already overcrowded. Brand Identity Guru suggests waiting until February or another month.7. Follow up: If you don’t follow up, the results of your direct marketing efforts could crash to a halt. Initiate a conversation with people on your list. A phone call a week or two after your mailing is a great idea.Direct marketing is a powerful tool to capture your prospects’ attention and orders. If your direct marketing includes an attractive offer, imagine what the results will be. Throw in a brand-centric foundation and you have a direct marketing effort even more powerful than the sum of its parts.

How To Make Sure The Toys You Buy Are Safe

There are some very strict safety regulations in the United States that attempt to insure the safety of toys that are sold. But even with the strict regulations there are occasions from time to time where unsafe toys make it into the market.As a whole the regulations that are in place to ensure toy safety have been very successful. When compared to the number of toys that are sold on the market each year there have been very few incidents which were caused by unsafe or defective toys. Most accidents are caused by improper usage or common accident such as tripping on them.In the few cases where defective or unsafe toys have actually made it into the market they were recalled fairly quickly. But this is no reason for parents not let their guard down when buying toys.Check The Label: Safety Labels Are A MustThe first thing that should be checked when buying a toy is whether or not is has the appropriate safety labels. The primary label in the United States would be that of the Consumer Product Safety Commission which signifies that the toy meets the minimum safety standards.The next important labels to look for when shopping for toys would be age labels. You should always follow age guidelines, as they are an essential part of toy safety.Most toys have age labels, even if they are not legally required. Any toy that is not suitable for children under 36 months must have a visible label stating so.

Though, in general most toys give guidance as to what age group they are designed for. These guidelines let you know what age group will benefit the most from the toy, in terms of development, fun, and understanding. Here is a brief guide of different kinds of toys and what age group they are intended for:Under three yearsFor this age group the greatest threat that toys pose is a choking hazard. Most everything a baby or toddler gets their hands on, ends up in their mouth. For this reason, very small toys or toys with small parts are especially unsuitable. Be sure to keep marbles and small balls or buttons out of their reach; be careful with inflatable toys and balloons; and avoid toys with pointy or sharp edges.Three to five yearsChildren of this age are full of discovery and are capable of playing with more sophisticated toys. However, you should still be cautious as certain toys could still pose a risk to them. Avoid toys made with thin plastic that might break and cause injury and still watch for small parts that they may still be tempted to put in their mouth.Six to twelve yearsBy this age children will be able to safely play with almost any toy they are given. However, always read hazard warnings and instruction pamphlets for maintenance guides. For example, if you buy a trampoline you will need to carry out maintenance on it on a regular basis. If you buy a bike or skateboard for your child, you should also buy appropriate protective equipment. Always make sure you get the right size ride on toy for your child, so he/she can handle and enjoy what he/she is given.Things can get a little complicated when you have children of varying ages. When you have lots of different toys that are suitable for varying ages you have to stay vigilant. For starters, you should teach older children to keep their toys out of reach of younger children, especially when they contain small parts and/or are breakable. It is also best if you do not put different age appropriate toys into one toy bin. Have a separate box for each child and make sure they do not swap out toys. To help keep organized, you should follow and separate based on the age labels on the toys.In general it is a good idea to be organized and keep toys in order. Having toys lying around the house is a common cause of accidents. If you have children of varying ages, this can be dangerous and allow smaller children to get to toys not intended for their age group. Keep in mind that children are intended to play with the toys, but all maintenance, such as changing of batteries should be carried out by an adult.

Toy safety labels offer an important safeguard against dangerous toys reaching our children, but it is just as important to use your own common sense. Before purchasing a toy, examine it thoroughly yourself to make sure that it is sturdy and well constructed. Check for any sharp edges or pointy corners, especially when buying toys for younger children. For example, if you are buying a stuffed animal make sure all stitching is secure and small items like the eyes or nose will not come off easily.If your child has an accident with a toy or you suspect a toy is potentially harmful, you should take immediate action. The first step is to take the toy out of the reach of all children. Once the child is cared for and the immediate danger has passed, you should report the toy to the appropriate authorities. You will need to keep the toy safe for examination and you should also try to provide details of where and when you bought the toy. It is important to regularly check online for toy recalls. This way you can remove a potentially dangerous toy before any incident occurs.